Business Solutions, a subsidiary of the American Bankers Association, has launched a new program that will allow community banks to able to offer customers a variety of prepaid MasterCard card products, including general purpose reloadable, payroll and gift cards,.

It is hoped this turnkey product will help community banks create a new revenue stream through card services, according to a statement. Customer deposits made to these prepaid cards will also count in the overall deposits for the bank.

"This is a real opportunity for banks to expand their revenue by reaching out to members of the under-banked community, who have expressed a desire to have more control of their money," said William Kroll, president of Business Solutions. "It also offers bank customers a safe way to teach their teenage and college-age children how to budget their finances."