Bernice RossHere’s a quick run down of some of the coolest apps and strategies from the latest Real Estate Connect Conference in New York City. Which of these will you implement in your business?


Is Your Website Responsive?

The latest programming languages allow your website to automatically adjust to the size of the screen on which the site is being viewed (i.e. be “responsive). The software detects the device your web visitor is using and then automatically adjusts to fit the screen. If you are considering a new website, WordPress is one of the most widely used platforms for achieving this goal.


iStock_000008783000Small_twgCapture The Flow

David Maundrell had a great suggestion for using video when you have a waterfront listing. His recommendation was to do a time-lapse video of the waterway. You can do this easily with one of the time-lapse apps for smart phones. Merely set your smart phone on a tripod or other secure mount and the app does the rest. (Helpful hint: Be sure to put your device on airplane mode; otherwise, incoming push notifications, calls or texts will stop the time-lapse photography.)

Augmented Reality

This is the future of real estate, especially when it comes to selling high-rises or other new developments. Augmented reality allows the user to experience what a property will be like before it’s built, including what the view would be like from within the property. In other words, augmented reality allows a buyer to see the view from the 26th story before the builder ever breaks ground.


Tired Of Explaining Forms?

Katie Wethman had a terrific strategy that frees her up from having to explain all the contracts and forms repeatedly to different buyers. Wethman did a YouTube video explaining each form. When she first starts working with a buyer, or prior to writing an offer, she asks them to view the videos. She can then answer any remaining questions that buyers may have. One of the simplest ways to create these videos is to use a screen-recording tool such as, QuickTime on the Mac, or a video tool such as


Video For Home Inspection Issues

One of the most frustrating inspection issues has to do with describing the exact nature of the problem. An easy way to address this issue is to shoot a quick video of the problem.


Evernote Folders For Hot Marketing Articles

If you upload your contracts and your clients’ contact information to Evernote, you can have all of these items available in one place on your phone, laptop, desktop and/or tablet. Next, create folders for each subgroup of clients such as first-time buyers, retirees, golf course buyers, etc. Then, when you locate an article or a photo that you would like to share, all you have to do is to send them the link, rather than having to create a separate email or notification for each client.


Identifying Local Market Trends

An excellent tool for identifying market trends is from the Federal Housing Finance Agency. This site shows the amount of appreciation each quarter in various locations across the country. By using the MSA HPI comparisons tool, provided your city is listed, you can determine the exact amount of appreciation that your area has experienced.

One of the best sites available for tracking what is going on economically is On this site, you can track a wide variety of statistics to determine what is currently happening in your local market as well employment rates, building permits, vacancies, median incomes, and much more.

Don’t Wait To Buy

A primary challenge that agents face are buyers who say, “It’s cheaper for us to rent.” A great way to deal with this scenario is to send them to If the buyers wait six months to buy and the rates increase by as little as 1 percent, they will lose 10 percent of their buying power. In other words, while the buyers can afford a $200,000 house today, they will only be able to afford a $180,000 house if the rates increase. n

Bernice Ross, CEO of, is a national speaker, trainer and author: Email:


Agents Amp Up Efforts With Latest Technology

by Bernice Ross time to read: 2 min