In an effort to beef up its social media presence, Concord’s Barrett & Co. has acquired Clayton Realty Group.

Clayton Realty Group of Bedford specializes in social media connections between realtors and homebuyers. In 2009, Clayton’s site was recognized as the best real estate website by the Massachusetts Association of Realtors (MAR), according to a statement.

In his new role, owner Jacob Clayton will be focused on business development and online technologies.

Barrett & Co.’s 52 realtors will receive comprehensive social media training from Interactive Marketing Manager Beth Lucht, who will also aid in the coordination of all online services, according to a statement.

"We’re thrilled to have the Clayton Realty Group join our family at this time, bringing their unique experience in social media to deepen our current relationships and create new ones," said Barrett & Co. President Laurie Cadigan. She also serves as 2011 MAR president.

She added: "It’s giving the company exposure on all of the available media, and it’s also allowing our agents to directly communicate with their people that way." For example, the company now has its own iPhone ap which allows buys to use GPS search to locate Barrett & Co. listings as well as search the MLS.  

"Barrett & Co.’s realtors lead the pack in experience, industry and town knowledge and most importantly, customer relations," said Clayton, who will serve as executive director of business development at Barrett & Co. "We’re going above and beyond to make sure the information people want most is easy to find, easy to use and always updated. We want our customers to really take advantage of everything Barrett & Co. has to offer."