Century 21 Real Estate LLC has formed an agreement with YouReach Media to provide a comprehensive online social media training program for the company’s employees.

"Our agreement with YouReach Media provides a powerful, interactive, social media instruction platform for real estate professionals," said Christina Murphy, senior director, learning and development, Century 21 Real Estate. "CENTURY 21 sales professionals will maximize their ability to leverage the power of social media and maximize their presence on multiple social media platforms."

"You don’t get to choose today’s media landscape," said Jim Marks, partner, YouReach Media. "This is the landscape we have and simply learning to Facebook or Twitter is not enough. Real estate professionals must learn how to influence prospects and create an online reputation that not only gains business, but keeps business from going elsewhere."

The 24-week online training program will teach real estate agents how to:

• Build an online reputation that will convert business from internet searchers
• Create high-touch programs to retain and grow their network while gaining incremental business through referrals
• Develop a powerful social media presence

"Social media platforms are continuously changing and we are striving to help our Century 21 real estate professionals stay one step ahead in this competitive market," said Murphy. "We believe this educational agreement will help our affiliated agents thrive in the social media space, and do so in a convenient and engaging way."