Adam Cupples has been named digital marketing and communications manager of Brockton’s HarborOne Credit Union.

Cupples, of Marshfield, has more than seven years experience in the field of online marketing. In this new position, he will be responsible for developing and executing online marketing strategies for HarborOne’s web initiatives, including interactive marketing, website monitoring, social media, online lead generation, and content management for both the credit union’s corporate website and the site for HarborOne U, its community education center.

Prior to HarborOne, he served as executive vice president of operations for Strategis Advertising in Stoughton.

He serves on the boards of directors for the New England Financial Marketing Association (NEFMA) and the South Shore Women’s Business Network (SSWBN). He is also on the Advisory Board of the Center for Entrepreneurship Studies (CES) at Bridgewater State College.