Eastern Bank will launch one of its largest marketing campaigns today with a new tagline, "Here, you’re first."

Hereyourefirst.com, a new website launched today, showcases some of the new advertising and includes the bank’s Facebook and Twitter feeds so customers can interact with the bank in real time.  The site also features direct links to contacting customer service representatives and locating retail banking and insurance offices. 

The campaign will be anchored by five new 30-second television commercials, but also includes billboard, newspaper, magazine, online and mobile advertising.

"Eastern Bank has always prided itself on providing excellent customer service – it’s what sets us apart from every other bank in Massachusetts," said Richard E. Holbrook, chairman and CEO of Eastern Bank.  "The tagline ‘Here, you’re first,’ is a natural extension of what we have been doing for years – putting the customer first."

"First Things First," a 30-second TV commercial, debuts today during Opening Day on the New England Sports Network.  Another television commercial launches later this month and will spotlight the bank’s commitment to supporting small business.  The campaign was developed with the bank’s advertising agency, Conover Tuttle Pace of Boston.