First Trade Union Bank has partnered with Life is good and RadioBDC to produce a concert series kicking off this summer.

The three-concert series is slated to take place in the new Life is good Tavern in the company’s new Seaport District office. The series will begin June 17 with The Aldous Collins Band, a recent New England Music Awards winner.

"At First Trade, we’re committed to being forward-thinking in our approach to banking and partnering with brands that have a similar mission," Chris Tremont, the bank’s senior vice president and director of marketing, said in a statement.  "When Life is good moved into the Seaport, we saw an opportunity to work with a fun lifestyle company. The unique Tavern space sparked the concert series idea and once RadioBDC came on board, we knew we could create exceptional music experiences for friends and clients of the bank to enjoy."

RadioBDC will also host on-air ticket giveaways so listeners can attend along with First Trade customers and Life is good VGPs (Very Good People) who have raised money for the Kids Foundation, a nonprofit established by Life is good to improve the lives of children in need.

First Trade, Life Is Good To Host Concert Series

by Banker & Tradesman time to read: 1 min
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