Mark Gibson has been appointed chief marketing officer at Hanover-based Rockland Trust.

In this role, Gibson will be responsible for directing the bank’s brand strategy, marketing communications, public relations, customer insight, website and product management functions, according to a statement. He will also be responsible with increasing brand awareness and assisting the bank in growing loans, deposits and fee income.

"Rockland Trust has among the most loyal customers and engaged employees in our industry," said Gibson. "We are the ‘best kept secret’ in Eastern Massachusetts and one of my goals is to change that."

Gibson, who has nearly 30 years of relevant experience to draw upon, most recently served as chief marketing officer for Connecticut-based NewAlliance Bank, according to a statement. He also previously served in a similar role at BBVA Compass, a bank in Birmingham, Ala.

"Our company has a great story to tell, and we are excited to have a person with Mark’s knowledge and experience to help us tell it," said Christopher Oddleifson, president and CEO of Rockland Trust.