Image courtesy of One Commonwealth / Screenshot

Massachusetts residents watching streaming services this week will start to see pro-housing ads touting the Healey administration’s housing wins.

One Commonwealth, a 501(c)4 nonprofit founded by Gov. Maura Healey and Lt. Gov. Kim Driscoll to bring additional financial firepower to municipal-level pro-housing campaigns, is spending $250,000 to run a trio of 30-second ads, the group announced Tuesday morning.

The ads will initially run on YouTube TV, Hulu and Paramount+, spokesperson Laura Giordano said in an email, with the potential to grow beyond that.

“We’re making a push to ensure we’re educating as many residents as possible about the resources available to them,” she said.

Two of the ads focus on two big changes Healey signed into law in the last 18 months: the ban on making apartment tenants pay the broker’s fee even if they didn’t hire the broker, and statewide legalization of accessory dwelling units.

The third ad touts the numbers of homes – “nearly 100,000” – the administration last month claimed had been set in motion as part of the Affordable Homes Act, passed by the state legislature in 2024. The ad also promotes the notion that the best way to moderate housing costs in Massachusetts is to build “more reasonably priced homes.”

The ads also represent one of One Commonwealth’s biggest and most visible campaigns to date, after earning backlash in some communities from its more behind-the-scenes work to support local activists campaigning in favor of their towns’ MBTA Communities zoning plans.