Keller Williams Realty Inc., which has 25 offices in the Bay State, has partnered with vacation property website operator HomeAway Real Estate.

The agreement between the two Austin, Texas-based companies will give Keller Williams the ability to market listings to HomeAway’s audience of vacation homeowners and buyers.

In addition to accessing HomeAway’s global channel of second homeowners and prospective vacation homebuyers, Keller Williams associates will be able to become members of HomeAway Real Estate and post details to their listings regarding a property’s rental history, average rental rates and vacation-specific characteristics.

Terms of the deal were not disclosed.

"This is a fantastic opportunity for two influential Austin-based companies with global reach to mutually benefit from partnering with one another," said HomeAway Vice President Martin Slagter. "Keller Williams has a strong presence in vacation destinations that significantly adds to our breadth of vacation properties, and we are excited to provide their associates with access to our focused marketing platform and global audience of vacation homebuyers and sellers."

"We are looking into the future, and we believe that in order to cater to our customers’ needs, we must provide our associates with targeted information," said Keller Williams Realty Chief Products Officer Bryon Ellington. "The vacation home industry is a highly segmented audience. By partnering with HomeAway Real Estate, our associates are afforded tools and information from the world’s leading vacation property website to better market their properties and merchandise their product."

HomeAway Inc. represents more than 480,000 paid vacation rental home listings throughout 120 countries.

Keller Williams Realty Inc. is real estate franchise operation 680 offices and more than 78,000 associates in the U.S. and Canada.