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Liberty Mutual Group Sponsorsing 2014 FIFA World Cup

May 6, 2011 | Reprints | Unlock Link | Print

Boston-based Liberty Mutual Group has announced that Brazilian affiliate Liberty Seguros is a FIFA World Cup National Supporter for the 2014 FIFA World Cup Brazil and the FIFA Confederation Cup 2013.

"As a global company, it’s important for us to create partnerships that help us successfully communicate to our many diverse audiences," said Edmund F. Kelly, Liberty Mutual Group chairman and CEO. "This is a unique opportunity to associate our brand with the most watched sport in the world during its signature event – the FIFA World Cup."

Liberty Seguros’ agreement, which became effective March 1, and runs until October 2014, is for all 64 matches of the 2014 FIFA World Cup Brazil and 16 matches of the FIFA Confederation Cup 2013, according to a statement. Liberty Seguros’ FIFA World Cup involvement makes it the "Official Insurance Provider of the FIFA World Cup 2014."

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