Branch manager Kathleen Lewis (seated) assists a credit union member at MAFCU to Go.The Brookline-based Medical Area Federal Credit Union (MAFCU) is trying something new: Bringing the bank teller to the customer.

MAFCU has launched “MAFCU-to-Go,” a mobile branch service that brings the credit union to members at their workplace. The service offers non-cash transactions to its clients, such as transfers, check deposits, and consultations. Staff members meet these clients face-to-face at their workplace.

At the moment, MAFCU to Go works exclusively with its affiliate hospitals in the Longwood Medical Area, including Brigham and Women’s, New England Baptist Hospital, and Beth Israel Deaconess.

Created at the beginning of this year, the MAFCU-to-Go program has already proven to be a success. Many doctors have already participated in the program, said MAFCU Vice President of Business Development and Marketing Sarita Ledani.

Generally, one or two agents will head out to a specified location for up to three hours to work with clients.

“MAFCU-to-Go means members get access to the credit union directly in the workplace, and gives us an opportunity to provide one-on-one consultative services to our members,” says Nicole James, MAFCU president and CEO. “We know our members are working harder and longer hours, and we are committed to finding ways to improve convenience and flexibility to meet their needs.”

With a MAFCU-to-Go agent using an ordinary laptop computer, members can make many of the same transactions that they can at a MAFCU branch or online, including opening new savings, checking, or club accounts; applying for a loan or credit card; purchasing a money order or gift card; or making a non-cash deposit. The idea is to bring a teller to the client with little to no hassle, James said.

MAFCU has also broken into the social media scene, with a Facebook page where clients can share their comments on the MAFCU-to-Go program.

Local Credit Union Brings Banking Services To Members’ Workplace

by Banker & Tradesman time to read: 1 min
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