Salem-based North Shore Alliance for Economic Development has appointed William Luster as president.

Luster is the former economic development director and planner in Salem and Lawrence, and has private sector experience in the development field.

This year the alliance will focus on creating a branding plan and campaign that will enhance regional visibility, and create economic opportunities across the region in the areas of bio and life science, creative economy, green industry, health care manufacturing and tourism, the organization said in a statement.

Luster served as director of planning and community development in Lawrence (1998-2001) and Salem (1989-1996), and is also past board member of the Salem Partnership, The Merrimack Valley Economic Development Council, the Salem Chamber of Commerce, the Salem Planning Board and the Salem State College Strategic Planning Committee.

Formed in 2008, the purpose of the organization is to serve as a regional catalyst to address economic issues to 30 communities on the North Shore.