OnBrand24, a telemarketing provider, has extended its lease of 12,000 square feet at 100 Cummings Center in Beverly.

The firm has significantly expanded its business since relocating to the Beverly business, medical and research park in 1997, according to a statement.

Formerly known as Pike Communications, OnBrand24 changed its name earlier this year to reflect the company’s broad array of 24/7 services. Its clients include Fidelity Investments, Liberty Mutual, WebMD, Virgin HealthMiles and Altus Broadband.

"We are pleased to see OnBrand24 flourishing at Cummings Center and appreciate the company’s confidence in the product we provide here," said leasing/property manager Jack Simko. "With a history of continued growth and providing state-of-the-art technology and services, OnBrand24 fits the entrepreneurial profile of many of our tenants."