The National Reverse Mortgage Lenders Association is launching a new marketing campaign aimed at battling misconceptions about the reverse mortgage industry.

The centerpiece of the campaign is a redesigned consumer website hosted at reversemortgage.org. The site contains a "Roadmap to a reverse mortgage," a frequently asked questions section, a reverse mortgage calculator which customers can use to estimate their potential monthly income from a reverse, and a glossary of terms used in the industry.

The site is designed to provide the facts on "basically every aspect of obtaining a reverse mortgage from soup to nuts," said Peter Bell, president of NRMLA, in a statement.

The group will also be focusing on government outreach at both the state and federal levels. "We feel it’s important for policymakers both here in Washington … and people working at the statehouses around the country, to fully understand the utility of reverse mortgage product, the record this industry has had of self-regulation and our strong commitment to consumer protection," Bell explained.