Even though 2014 is in full swing, each of us has a mental checklist of all the things we need to accomplish this calendar year. It’s a time to assess what worked and was profitable over the past year, what improvements need to be made, and how to position ourselves for more business growth moving forward. This is exceedingly true in the real estate business. A broker’s business hinges on the sales cycle, and it’s imperative that he or she constantly set goals for progress. Top producers are known for this – learning from their sales history and re-routing their efforts when necessary.

In order to have a record-setting 2014, there are five steps every real estate agent should take as the New Year gets underway:

1. Real estate brokers are motivated by their end-of-year market share. After all, those key statistics help generate new business in the New Year. Brokers should make sure that any pending sales from the end of the year are finalized so they can focus on the year ahead.

2. If it was not done before the New Year, Realtors should make a point of thanking everyone who has supported him/her in the past year. This includes assistants, inspectors, developers, real estate attorneys and clients. Send some type of useful marketing item to everyone you’ve come in contact with. This is a great time of year to touch base with those who’ve helped build and sustain business — and to stay connected to valued clients.

3. Implementing a plan for promotional advertising for the next four quarters will help promote the broker and their firm. Brokers need to stay “out there” throughout the year, and since the new listing season is now underway, they should have a strong presence right from the start. A mailing with end-of-year statistics of their performance can also be a valuable tool.

4. Setting goals that are greater than the year before is the trademark of a top producer. Having a positive attitude and being the best PR agent for yourself will ensure success. Brokers should look back and evaluate their performance and try to make adjustments for the coming year by learning from their mistakes.

5. Creating a business plan to meet goals at the end of this year is advised. Consider whether that should include an advertising budget, a salary for an assistant, and increased branding. Is the promotion targeted and focused? Can it be improved upon? A successful real estate broker will look at where his or her business is coming from and make sure he or she is reaching everyone in that corner of the market.

These beneficial exercises should be used by brokers all year long. Having a game plan, setting ambitious goals, keeping in touch with your network, and making sure you keep your name and reputation top of mind will ensure growth and success through 2014, and well beyond.

Amy Mizner is a principal at the real estate firm of Benoit Mizner Simon & Co.