Boston-based Sovereign Bank, a wholly-owned subsidiary of Santander Holdings USA, announced today that it will begin to market itself under the Santander brand and legally change its name to Santander Bank on Oct. 17.
"We will marry the local insights and relationships of a committed, community-focused bank with the breadth and expertise of a major global financial institution," Carlos Garcia, chief corporate affairs and communications officer at Sovereign Bank and Santander Holdings USA, said in a statement.





