Massachusetts is boasting high item pricing accuracy among retailers, according to a survey taken by the state’s Office of Consumer Affairs and Business Regulation prior to the holiday shopping season.

Compliance officers surveyed 3,225 items in 100 retail stores across Massachusetts and found only 22 of those items to be overpriced, an overall pricing accuracy of 99.3 percent. This figure exceeds the state pricing accuracy standard of 98 percent.

“Consumers expect that the price they see advertised is the price they will pay,” the office’s undersecretary, John Chapman, said in a statement. “There is a significant level of trust and responsibility placed with retailers and it is reassuring to see such a high level of pricing accuracy. I applaud our state’s retailers, large and small, for working diligently to ensure consumers are paying the correct price at the checkout.”

Pricing errors ranged from a low of $0.10 on a package of cough drops at a Springfield Family Dollar Store to a $7 overcharge on a 36-pack of paper towels at a CVS in Easton. Four CVS stores accounted for over half of the pricing errors and were fined a total of $2,900 for the overcharges. Four retail stores failed to meet the state accuracy standard of 98 percent and will be re-tested to ensure that corrective action has been taken.

State Survey: Retail Prices In Healthy Range Of Accuracy

by Banker & Tradesman time to read: 1 min
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