According to a new study from Coldwell Banker, women may be more inclined to make a quick decision than men when purchasing a home – as long as the home is close to their families. Men, however, can apparently be swayed if that home includes space for an all-important "man cave."
Coldwell hired International Communications Research (ICR), to "delve into the inner psyche of men and women," when making home-buying decisions.
"The results were surprising," said Diann Patton of Coldwell Banker. "Not only did we uncover some of the inherent differences between men and women, but we also pinpointed a number of ways that the two genders are actually the same. For example, both men and women are increasingly concerned with having a space to work in their homes – something we would not have seen 40 years ago. We also found that feeling insecure about a home’s safety is a deal-breaker for most people, regardless of gender."
Among the findings:
·When asked how long it took before they knew their home was "right" for them, almost 70 percent of women had made up their mind the day they walked into the house, vs. 62 percent of men. Conversely, significantly more men needed two or more visits: (32 percent of men vs. 23 percent of women).
·55 percent of women find it more important to be closer to their extended family (those that do not live in their household) than to their job, compared to only 37 percent of men.
•It seems men really do want a "man cave." Out of the 8 percent who indicated they would turn a spare room into an entertainment center, it was a preponderance of men leading the charge. Four times as many men as women said they would use the extra space for recreation/entertainment.





