OneUnited Bank Unveils First TV Ad Campaign
OneUnited Bank has unveiled its first television commercial campaign, timed to coincide with Juneteenth and promoting its new “OneLove” debit card and related financial products.
Mortgage Lender Settles Charges It ‘Misled’ Mass. Customers
California-based lender Mutual of Omaha Mortgage Inc. has agreed not to include misleading statements in its advertisements as part of a consent order with the Massachusetts Division of Banks.
Florence Bank Launches Ad Campaign During Super Bowl
Florence Bank launched a new advertising campaign with a television commercial during Super Bowl LIV on the local Fox channel.
Facebook to Overhaul Housing, Credit Ads to Prevent Discrimination
The changes to Facebook’s advertising methods are unprecedented. The social network says it will no longer allow housing, employment or credit ads that target people by age, gender or ZIP code.
Get Your Digital Leads to Stick to You
When most real estate professionals make business-related posts on their website or the social media, they do so with the expectation that their site will attract customers for their business.
NEFMA Celebrates Top Financial Marketing Campaigns
The New England Financial Marketing Association (NEFMA) hosted the Best in Marketing Awards this year at Boston Marriott Burlington, where hundreds of bankers and agency partners gathered from all over the region.
Insider Clickbait Secrets To Supercharge Your Marketing Campaigns
What makes a reader click on ad – or better yet, pick up the phone and call you? Clickbait headlines generate high click rates because they connect emotionally – and now, so can you.
