Study Finds Fintechs Lean on Content Marketing to Connect With Customers
Content marketing has been widely adopted by the fintech industry, although improvement is still needed to better connect with customers.
With A Little Help, Banks Are Finding Their Creative Sides
Needham resident Bill Haynes started helping financial institutions with their communication efforts before there were any firms exclusively dedicated to that industry. After stints at the Boston-based insurance firm Scudder Stevens & Clark and in the public relations arm of Arnold Worldwide, Haynes seized on an opportunity he saw in the market and launched BackBay Communications.
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