Berkshires Bank Merger Births Trailmark Bank
Adams Community Bank and Pittsfield Cooperative Bank will become Trailmark Bank when the two institutions combine later in 2026, the two banks said this week.
Beacon Bank Transformation Underway
Customers at what used to be Berkshire Bank and Brookline Bank locations will notice the new physical and digital look of their banking institution the next time they visit.
Timing a Rebrand, and a Handoff
After 104 years, The Cooperative Bank of Cape Cod has rebranded to Cape & Coast Bank. But as it adopts a new name, the bank is saying goodbye to longtime CEO Lisa Oliver.
Merrimack Valley Credit Union Rebrands After Growth Spurt
The rebranding comes after the lender merged with Waltham’s RTN Credit Union last summer to form one of the five largest credit unions in Massachusetts.
HUECU to Rebrand as ‘Harvard FCU’
Harvard University Employees Credit Union will be changing its name to “Harvard Federal Credit Union.”
New Direction for Former Admirals Bank
Less than three years after rebranding with a new name and mission, the former Admirals Bank has again changed its focus and taken on another name: 42 North Private Bank.
The Provident Bank Rebrands as it Plans Growth
Amesbury-based The Provident Bank is rebranding itself as “BankProv” as it plans to grow its nationwide presence.
