Timing a Rebrand, and a Handoff
After 104 years, The Cooperative Bank of Cape Cod has rebranded to Cape & Coast Bank. But as it adopts a new name, the bank is saying goodbye to longtime CEO Lisa Oliver.
After 104 years, The Cooperative Bank of Cape Cod has rebranded to Cape & Coast Bank. But as it adopts a new name, the bank is saying goodbye to longtime CEO Lisa Oliver.
The rebranding comes after the lender merged with Waltham’s RTN Credit Union last summer to form one of the five largest credit unions in Massachusetts.
Harvard University Employees Credit Union will be changing its name to “Harvard Federal Credit Union.”
Less than three years after rebranding with a new name and mission, the former Admirals Bank has again changed its focus and taken on another name: 42 North Private Bank.
Amesbury-based The Provident Bank is rebranding itself as “BankProv” as it plans to grow its nationwide presence.