Timing a Rebrand, and a Handoff
After 104 years, The Cooperative Bank of Cape Cod has rebranded to Cape & Coast Bank. But as it adopts a new name, the bank is saying goodbye to longtime CEO Lisa Oliver.
PeoplesBank Acquires Naming Rights to Hartford Arena
Holyoke-based PeoplesBank has continued to invest in marketing for its Connecticut expansion by acquiring the naming rights to an arena in Hartford.
Building a Pipeline of Future Customers
With Mary Dean now at the helm, Clinton Savings Bank is leaning on its community bona fides to find growth and the next generation of depositors and borrowers.
Celtics’ Derrick White Joins Berkshire Bank as Brand Ambassador
Berkshire Bank has added an Olympic gold medalist and NBA champion to its team: Boston Celtics guard Derrick White joined the bank as a brand ambassador.
With NIL Deal, PeoplesBank Aims to Boost Its CT Brand
PeoplesBank is continuing to invest in growing its Connecticut presence with a new, multifaceted, multiyear partnership with Storrs Central, an independent sports news site for passionate fans of University of Connecticut athletics.
OneUnited Bank Unveils First TV Ad Campaign
OneUnited Bank has unveiled its first television commercial campaign, timed to coincide with Juneteenth and promoting its new “OneLove” debit card and related financial products.
Country Bank Marketing Campaign Wins Award
Ware-based Country Bank was honored for its 2022 rebrand by the New England Financial Marketing Association.
Banker & Tradesman’s Editorial Cartoon: A Citizens Standoff
This town ain’t big enough for two banks with nearly the same name.
Citizens Adds Name to Fifth Venue. What’s the Return?
By putting its name on everything from hockey rinks to opera houses, lenders big and small are hoping they can expose their brands to consumers across a wide range of ages and social groups.
An ‘Out of the Box’ Bank Ad Wins Top Honors
While Central Italy might not have an obvious connection to Massachusetts community banking, one Stoneham-based bank found a way to use a virtual tour of Tuscany to engage consumers during a surge in the pandemic – and came away with an award-winning marketing campaign.
Patriots’ Mac Jones Signs with HarborOne
The New England Patriots’ new starting quarterback Mac Jones just signed with another local team: Brockton-based HarborOne Bank.
New CEO Prepares to Refresh Brand
Jonathan Dowst had just retired after nearly 30 years at Fleet Bank and Bank of America when Pentucket Bank’s then-CEO Scott Cote called, looking to arrange his own succession. Now Pentucket’s president and CEO, Dowst is leading it into a period of growth and rebranding.
Moving from Media to Banking
Jane Bowman had spent most of her career in the media industry before joining Weymouth-based South Shore Bank a month ago to lead the lender’s new brand, “sharing success.” and brings an outsider perspective to the problems of bank marketing.
South Shore Bank’s New CMO Leads Rebranding Campaign
Weymouth-based South Shore Bank is launching a new brand and has brought on a marketing executive from the media industry to lead the campaign.
A Marketing Home Run in Worcester
When Country Bank President and CEO Paul Scully looks out his living room window in downtown Worcester, he can see the Worcester Red Sox’s new home of Polar Park and its 56-foot Country Bank sign above the right-field wall.
COVID-19 Highlights Challenge of Building Digital Loyalty
With customers relying on technology even more following the pandemic, banks are faced with the challenge of how to continue to build relationships in a more digital world.
Florence Bank Launches Ad Campaign During Super Bowl
Florence Bank launched a new advertising campaign with a television commercial during Super Bowl LIV on the local Fox channel.
Banker & Tradesman’s Editorial Cartoon: A Rebranding Exercise
Sometimes, the marketing gurus don’t have all the ideas.
Citizens Bank Gets Venue Naming Rights, Exclusive Deals for Customers in New Partnership
A new partnership between a major local event producer and Citizens Bank will result in a new name for one of the Theater District’s iconic venues.
The Analytical and Emotional Balance of Marketing
Kayla Gaspar has overseen a wide range of marketing activities including managing the bank’s website content and assisting with SEO and partnerships to drive qualified visits to the website and convert visits to leads.
