Are You Up for a Down Market?

Anyone who has experienced a buyer’s market with few transactions and plunging prices is familiar with the concept of “chasing the market down.” Here’s how to help your sellers from making that terrible mistake.

How to Survive Shifts in the Housing Market

To succeed in a declining market, focus on generating more buyer leads. You must also aggressively price your listings slightly below market value, or your sellers will end up “chasing the market down.”