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How to Handle Sellers Who Want Too Much for Their Home

by Bernice Ross | May 10, 2026

Overpricing a listing is the kiss of death these days. How prepared are you to meet these common seller mistakes that will leave their home languishing unsold?

Pricing Strategies in a Shifting Market

by Banker & Tradesman | Aug 31, 2025

The Massachusetts housing market may not have tipped into a buyer’s market, but it’s certainly in flux. So it pays to be strategic and data-driven when pricing a listing.

Fewer Comps, More Buyer Power Makes Pricing Homes Harder

by Jay Fitzgerald | May 14, 2023

With prices bouncing slightly up or down from day to day or week to week for everyday homes across the state, agents are having a trickier time accurately pricing the listings they’re bringing to market.

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