
PeoplesBank Acquires Naming Rights to Hartford Arena
Holyoke-based PeoplesBank has continued to invest in marketing for its Connecticut expansion by acquiring the naming rights to an arena in Hartford.
Holyoke-based PeoplesBank has continued to invest in marketing for its Connecticut expansion by acquiring the naming rights to an arena in Hartford.
By putting its name on everything from hockey rinks to opera houses, lenders big and small are hoping they can expose their brands to consumers across a wide range of ages and social groups.
TD Bank will keep its name on Boston’s sports arena and remain the official bank of the Boston Bruins through 2045.
The popular outdoor pavilion that has hosted some of Boston’s biggest concerts has a new name, courtesy of its new owner.