There’s an all-out war for consumers between Zillow, Homes.com (owned by CoStar) and the Rocket Companies-Redfin team. But solo agents and agent teams have an ace up their sleeve that can compete against predictive AI and massive ad spending.
If you rely only on your name, a logo and a tagline, your brand is already drowning in a sea of online and offline noise. Even if you’ve established your own name as a brand within your market area, you’re still missing out.
Whether you’re a new or an experienced agent, a quick way to kill any negotiation is to use “tell and sell” mode rather than asking questions.
You walk into a listing appointment, really connect with the sellers, and nail your listing presentation. Then they tell you, “We’re interviewing three other agents – we’ll get back to you.”
America is facing a significant housing shortage, especially at entry-home level. And unnoticed by most, America’s mom-and-pop investors are quietly leading the charge in fixing this.
Are you struggling with exactly how to answer your homebuyer clients’ commission questions? The trick is: Keep it simple and explain your value.
Buyer’s agent compensation offers seem set to disappear from your local multiple listings service by this summer. And the effects will be wide-ranging.
Whether you’re a brand-new agent or a 40-year veteran, I sat down with market intelligence expert Rick Sharga to get the answers you need to cope with what’s ahead.
If you want to become a dominant player in your market in 2024, it’s time to leave behind many of the old-school marketing and lead-generation strategies from the past.
The National Association of Realtors’ 2023 Profile of Home Buyers and Sellers is packed with insights that can help you take your business to the next level in 2024.
Associations, brokers, agents and MLS leaders shouldn’t assume that defendants in the commission lawsuits can win on appeal – and that agent commissions will go down in the lawsuits’ wake.
The most important step that the industry can take across the board is to make buyer-broker agreements mandatory in every transaction. But more may need to be done depending on the case’s final disposition.
Top producers’ most important skillset is their ability to build strong connections with the potential leads they meet. Here are 10 ways to do what they do, and achieve similar success.
Anywhere Real Estate’s $83.5 million settlement agreement and RE/MAX’s similar, $55 million settlement agreements in the so-called “bombshell” lawsuits together form a watershed moment.
Before forking over 40 percent of your commission, try working with a few of these ideas to obtain high-quality leads at a fraction of the price you’re currently paying for leads.
Increased interest rates, soaring inflation and lack of inventory are exerting downward pressure on prices as the market continues to sputter in other parts of the country. Are you to thrive in tomorrow’s potential housing market?
As the Baby Boomer men die off during the next five to eight years, women will have sole control over an astounding $32 trillion dollars of the country’s wealth. Sadly, many women are totally unprepared to handle what’s ahead.
If you volunteer or are passionate about a cause, there’s a powerful new way to use real estate charitable giving to achieve all three objectives.
Institutional buyers and iBuyers are vanishing. More and more listings are going to need major work done. And both Gen Z and Gen X investors are looking to real estate for passion projects. Could we be on the brink of major change?
Some in the real estate industry are arguing that AI answers to lead-qualifying and simple questions from buyers and sellers are a far more accurate, dependable and inexpensive than dedicated phone staff. Nothing could be further from the truth.
