How to Handle Sellers Who Want Too Much for Their Home
Overpricing a listing is the kiss of death these days. How prepared are you to meet these common seller mistakes that will leave their home languishing unsold?
These Profit Holes Can Sink Your Business
Most Realtors and investors focus primarily on profits. What typically gets put on the back burner is how expenses and what they’re choosing not to do can cost them way more.
Feeling Stressed Out? Increase Your Productivity Simply by Taking a Break
The type of break you choose has a huge impact on how effective you will be with your clients as well as coping with the challenges you face daily in your real estate business.
How to Win the Listing in Today’s Highly Competitive Real Estate Environment
You walk into a listing appointment, really connect with the sellers and nail your listing presentation. Then they say they’ll get back to you. What do you do next?
How Top Real Estate Teams Create Customers for Life
There’s an all-out war for consumers between Zillow, Homes.com (owned by CoStar) and the Rocket Companies-Redfin team. But solo agents and agent teams have an ace up their sleeve that can compete against predictive AI and massive ad spending.
The Least Effective Way to Brand Your Real Estate Business: Your Name
If you rely only on your name, a logo and a tagline, your brand is already drowning in a sea of online and offline noise. Even if you’ve established your own name as a brand within your market area, you’re still missing out.
Negotiation Questions Every Agent Should Master Now
Whether you’re a new or an experienced agent, a quick way to kill any negotiation is to use “tell and sell” mode rather than asking questions.
How to Win the Listing in Today’s Highly Competitive Real Estate Environment
You walk into a listing appointment, really connect with the sellers, and nail your listing presentation. Then they tell you, “We’re interviewing three other agents – we’ll get back to you.”
The Great Renovation: Breathing New Life into America’s Aging Homes
America is facing a significant housing shortage, especially at entry-home level. And unnoticed by most, America’s mom-and-pop investors are quietly leading the charge in fixing this.
How Buyer’s Agents Can Cut Through the Confusion on Commission Rules
Are you struggling with exactly how to answer your homebuyer clients’ commission questions? The trick is: Keep it simple and explain your value.
Worried About Your Commission? Learn to Show Your Value
Buyer’s agent compensation offers seem set to disappear from your local multiple listings service by this summer. And the effects will be wide-ranging.
What’s Next for the Spring Market?
Whether you’re a brand-new agent or a 40-year veteran, I sat down with market intelligence expert Rick Sharga to get the answers you need to cope with what’s ahead.
ChatGPT and Python: The Dynamic Duo Redefining Real Estate Marketing
If you want to become a dominant player in your market in 2024, it’s time to leave behind many of the old-school marketing and lead-generation strategies from the past.
Boost Your Real Estate Game with These Hot Data Tips
The National Association of Realtors’ 2023 Profile of Home Buyers and Sellers is packed with insights that can help you take your business to the next level in 2024.
Ditch the Doom and Gloom About Real Estate Commissions
Associations, brokers, agents and MLS leaders shouldn’t assume that defendants in the commission lawsuits can win on appeal – and that agent commissions will go down in the lawsuits’ wake.
What Might Happen After the ‘Bombshell’ Verdict?
The most important step that the industry can take across the board is to make buyer-broker agreements mandatory in every transaction. But more may need to be done depending on the case’s final disposition.
The Rules of the Road for New – and Not-So-New – Agents
Top producers’ most important skillset is their ability to build strong connections with the potential leads they meet. Here are 10 ways to do what they do, and achieve similar success.
Buyers’ Agents’ Fate Is Sealed – If They Don’t Prove Their Value
Anywhere Real Estate’s $83.5 million settlement agreement and RE/MAX’s similar, $55 million settlement agreements in the so-called “bombshell” lawsuits together form a watershed moment.
Ways Agents Can Stop Paying for Leads
Before forking over 40 percent of your commission, try working with a few of these ideas to obtain high-quality leads at a fraction of the price you’re currently paying for leads.
How to Sell a House in a Down Market
Increased interest rates, soaring inflation and lack of inventory are exerting downward pressure on prices as the market continues to sputter in other parts of the country. Are you to thrive in tomorrow’s potential housing market?
