Rockland Federal Credit Union Rebrands to Arise Financial
Rockland Federal Credit Union will rebrand to Arise Financial on Aug. 1, leaving behind a name it’s used since 1922.
North Shore Bank Rebrands to TruNorth
After growing its branch footprint far beyond its name in the last two years, North Shore Bank has rebranded to TruNorth Bank.
Leominster Credit Union Changes Name
“We decided to change our name to better represent our mission, vision, and the diverse communities we serve. This change marks our commitment to innovation, growth, and inclusion,” the credit union wrote on its website.
Merrimack Valley Credit Union Rebrands After Growth Spurt
The rebranding comes after the lender merged with Waltham’s RTN Credit Union last summer to form one of the five largest credit unions in Massachusetts.
New CEO Prepares to Refresh Brand
Jonathan Dowst had just retired after nearly 30 years at Fleet Bank and Bank of America when Pentucket Bank’s then-CEO Scott Cote called, looking to arrange his own succession. Now Pentucket’s president and CEO, Dowst is leading it into a period of growth and rebranding.
Southern Mass Credit Union Rebrands as Alltrust
Fairhaven-based Southern Mass Credit Union has launched a new brand and changed its name to Alltrust Credit Union.
The Provident Bank Rebrands as it Plans Growth
Amesbury-based The Provident Bank is rebranding itself as “BankProv” as it plans to grow its nationwide presence.
Boston Bank Relaunches as ETHIC
Boston-based Admirals Bank has completed its rebranding by relaunching as ETHIC, a Wealth Bank.
BayCoast Bank Rebrands Mortgage Subsidiary
BayCoast Bank announced that its mortgage company will receive a new name.
Marlborough, North Middlesex Banks Rebrand For Merger
Last year, Marlborough Savings Bank and North Middlesex Savings Bank announced they would merge. This week, they got a fresh look and rebranded.
TCB Rebrands With An Eye On Millennials
The Cooperative Bank in Roslindale is making a play...
