“We decided to change our name to better represent our mission, vision, and the diverse communities we serve. This change marks our commitment to innovation, growth, and inclusion,” the credit union wrote on its website.
The rebranding comes after the lender merged with Waltham’s RTN Credit Union last summer to form one of the five largest credit unions in Massachusetts.
Jonathan Dowst had just retired after nearly 30 years at Fleet Bank and Bank of America when Pentucket Bank’s then-CEO Scott Cote called, looking to arrange his own succession. Now Pentucket’s president and CEO, Dowst is leading it into a period of growth and rebranding.
Fairhaven-based Southern Mass Credit Union has launched a new brand and changed its name to Alltrust Credit Union.
Amesbury-based The Provident Bank is rebranding itself as “BankProv” as it plans to grow its nationwide presence.
Boston-based Admirals Bank has completed its rebranding by relaunching as ETHIC, a Wealth Bank.
BayCoast Bank announced that its mortgage company will receive a new name.
Last year, Marlborough Savings Bank and North Middlesex Savings Bank announced they would merge. This week, they got a fresh look and rebranded.
