A New Name in Town

Advisors Living is bringing a fresh, new name to the suburban Boston residential brokerage scene. Under CEO Merit McIntyre, it opened 11 new offices in rapid-fire fashion last year after many years focused on marketing new-construction condominiums downtown.

Connecting Real Estate and Gen Z

Bill Senné is taking to new marketing channels, like athlete sponsorships, to make his his epynomous brokerage and advisory firm’s name known to a new set of potential customers.