Zillow says Greater Boston residents looking for homes on its platform are, so far, not increasing their searches for homes in suburban communities.

The statistics come from a new report from the online home search platform examining how predictions of buyer flight from urban areas in the wake of the coronavirus pandemic are panning out.

Researchers compared web traffic on Zillow for-sale listings in April 2019 and April 2020, when search traffic ticked up across the country while prospective buyers were stuck under stay-at-home orders or advisories but looking forward to those measures’ end. While Zillow site traffic from Greater Boston dropped 26 percent year-over-year for the week ending March 27, it subsequently picked up, sitting only 4 percent behind 2019 levels through April 15. Nationwide, Zillow says its site traffic is up around 30 percent above 2019 levels.

In both months, suburban listings nation-wide drew the majority of page views but researchers did not observe a bump in suburban traffic; in fact, suburban listings in total saw a 1.5 percent drop in traffic, with every metro area in the study seeing declines.

In Greater Boston, suburban listings garnered 69.3 percent of all site traffic in April 2019, dropping to 67.4 percent of all site traffic in April 2020. Urban listings stayed more or less constant in their share of traffic, at 14.1 percent in April 2020, while rural listings went from 16.8 percent of site traffic to 18.5 percent of site traffic.

Zillow defines nearly all Greater Boston ZIP codes as suburban, with the transition from “urban” to “suburban” happening partway through Newton after Chestnut Hill to the west, between Roslindale and West Roxbury to the south and between Melrose and Wakefield to the north. The suburban/rural divide is less precise, with communities like Boxford being surrounded by “suburban” towns and the largest concentration located north of Worcester along Interstate 495, including Berlin.

Boston area residents increased their searches for out-of-town listings, from 49.7 percent of searches to 55 percent. Providence, Cape Cod and Portland, Maine were the biggest recipients of that traffic.

“Broadly, these changes are minuscule, but if we were going to see an emerging flight to the suburbs, we would see it in this data first,” Zillow researcher Jeff Tucker wrote. “Enticed by more affordable and spacious suburban homes and/or less-tethered to a downtown office and regular commute, urban residents may soon look outside the city if and when currently temporary changes in work environments become more permanent.”

Tucker acknowledged the trends in April page view data may not reflect long-term shifts, but noted that suburbs’ lack of amenities could reduce their appeal.

Zillow Says Prospective Boston Buyers Not Fleeing to Suburbs

by James Sanna time to read: 2 min
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