Boston Bruins players skate beneath ads for Boston real estate firm Senné at the TD Garden in Boston on Feb. 11, 2023. Photo courtesy of Senné

Boston real estate firm Senné has inked a deal with the Boston Bruins to be named the team’s only “official real estate partner.”

The deal comes with the ability to run ads on the Boston Garden’s two ribbon LED screens that wrap around the arena around the box seats and on the venue’s 400 concourse TVs. The firm, which combines residential and commercial brokerage, investment advisory and development services, will also get its name and log on a series of official social media “hype” videos showing Bruins players walking into TD Garden on game days throughout the season.

“Senné is aware of how important our sports teams are to the culture and vibrancy of Boston and New England as a whole – and we see incredible value in this partnership. We are headquartered in the North End, right down the street from TD Garden, and consider ourselves a key part of the local business community in this area,” CEO William Senné said in a statement.

Financial terms of the agreement were not disclosed.