The Consumer Financial Protection Bureau recently took action against three reverse mortgage companies over what the bureau said was deceptive advertising.

The CFPB accused American Advisors Group, Reverse Mortgage Solutions and Aegean Financial of misleading consumers into believing they could not lose their homes with a reverse mortgage. Consequently, the bureau has ordered the three companies to cease those deceptive advertising practices, implement better systems to ensure full compliance with the law and to cough up a penalty.

“These companies tricked consumers into believing they could not lose their homes with a reverse mortgage,” CFPB Director Richard Cordray said in a statement. “All mortgage brokers and lenders need to abide by federal advertising disclosure requirements in promoting their products.”

The Mortgage Acts and Practices Advertising Rule prohibits misleading claims in mortgage advertising. The Dodd-Frank Wall Street Reform and Consumer Protection Act also prohibits institutions from engaging in deceptive acts or practices, including with regard to advertising of consumer financial products or services.

In addition to deceiving consumers into thinking they couldn’t lose their homes with a reverse mortgage, the bureau said that Reverse Mortgage Solutions misrepresented that heirs would inherit the home, without disclosing any conditions of the inheritance, when that is often not the case, and that the company created a false sense of urgency through various marketing efforts. The CFPB said that Aegean Financial falsely affiliated itself with the U.S. government in its Spanish language advertisements.

American Advisors will pay a civil penalty of $400,000, while Reverse Mortgage Solutions and Aegean Financial will pay $325,000 and $65,000, respectively.