Citizens Bank has named Executive Vice President and customer transformation director Kim Dee to the role of head of retail banking.

Dee will manage a retail organization of 5,000 employees and 1,000 retail branch locations, the bank said in a statement. She will report directly to Simon Griffiths, head of core banking at Citizens.

Dee has over 20 years of experience in the financial industry. Her roles at Citizens have included executive vice president of sales strategy and distribution, head of sales for business banking, product management, and retail director for the Greater Boston and New England South regions.

In her most recent role as customer transformation director for core banking, she implemented a program that focused on digital migration, relationship and advice-based solutions, enhancements to colleague development, and streamlining retail operation processes and procedures.

Dee is a member of the Citizens Executive Leadership Group, the Charitable Giving Board at Citizens Bank, and a mentor and executive leader for early career candidates in the Consumer Banking and Enterprise Experience.

She also supports Invest in Girls, an organization that provides girls with financial education, and WISE (Women in Sports/Entertainment).