A new survey from the National Association of Realtors appears to show the coronavirus is having equal impact on buyers and sellers, with 57 percent of agents surveyed reporting they had at least one seller and 60 percent of responding agents report they had at least one buyer decide to delay the home-selling process by “a couple of months.”

Fifty-six percent of agents surveyed said they had at least one client who pulled their house from the market in recent weeks.

The NAR Economic Pulse Flash Survey was conducted April 12-13 and drew 2,291 responses from the association’s 86,699 members. Of the respondents, 92 percent said the majority of their business is residential, while 6 percent said the majority of their business is commercial. Most – 88 percent – are in a state that has declared a state of emergency due to the virus and 81 percent work in a local market where there are presumed or confirmed cases of COVID-19.

Agents reported only reliance on a diversity of tools to continue their work during the pandemic. Only 12 percent of agents reported they had at least one buyer and 17 percent reported having at least one seller who continuing the process through “virtual communication.” Two-thirds of agents reported relying on social media the most to communicate with buyers and sellers, and 49 percent and 44 percent reported using messaging apps to communicate with those groups, respectively.

When it comes to marketing property, 54 percent said they were not relying on live videos at all, but 55 percent said they were using virtual home tours to communicate with buyers and 59 percent said they were using social media to communicate with future clients.

By and large, sellers do not appear to be lowering their prices yet; 75 percent of survey respondents said none of their clients had lowered the price on their homes, while only 13 percent said they had at least one seller who had lowered their price by less than 5 percent. Another 9 percent reported having at least one seller who lowered their price by between 5 percent and 10 percent.

“Expect second quarter home sales activity to slow down with the broad observance of stay-at-home orders, but sales will pick up when the economy reopens as many potential home buyers and sellers indicate they’re still in the market or will be in a couple of months” NAR Chief Economist Lawrence Yun said in a statement. “Home prices remain stable as deals continue to happen with the growing use of new technology tools. Remarkably, 10 percent of Realtors report the same level of or even more business activity now than before the economic lockdown.”

NAR Survey Shows Sellers Pulling Back from Housing Market

by Banker & Tradesman time to read: 2 min
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