Gilda Nogueira, president and CEO of East Cambridge Savings Bank, was this year’s Community Hero award winner for her commitment to the community, extensive volunteerism and tireless advocacy of community banking.
The New England Financial Marketing Association (NEFMA) hosted the Best in Marketing Awards this year at Bentley University, where hundreds of bankers and agency partners gathered from all over the region.
Held on March 3, the awards dinner feted winners in a variety of categories, including social media campaigns, print ads, radio spots, television commercials and alternative marketing techniques.
Drawing from hundreds of submissions, the judges – Doug Gould, executive creative director at Boston University; Daisy Scott, an award-winning writer in commercial, educational and entertainment media; and Patricia Hambrick, The Hambrick Group, a 20-year global marketing veteran – considered not only the marketing materials, but also the impact they had.
Recognizing “individuals and companies who go the extra mile every day and have the courage and vision to go outside of the status quo,” the 2016 Best in Marketing Awards may have been one night, but the winners are financial marketing superstars all year long.
BEST IN SHOW
Blue Hills Bank
Small Army
ACHIEVEMENT AWARDS
Good Neighbor/Community Hero
Gilda M. Nogueira
East Cambridge Savings Bank
Rising Star
John Cournoyer
Webster First
CREATIVE ASSETS
Rising Star
1st Place
Jewett City Savings Bank
Sundin Associates
Runner Up
St. Mary’s Bank
Direct Mail
1st Place
Navigant Credit Union
Duffy & Shanley
Runner Up
BayCoast Bank
Sean Tracey Associates
Event
1st Place
BankFive
Runner Up
Needham Bank
Outdoor Advertising
1st Place
Norwood Bank
Stackpole
1st Place
Harvard University Employees Credit Union
Runner Up
Navigant Credit Union
Duffy & Shanley
Overall Brand Campaign
1st Place
Reading Cooperative Bank
Runner Up
Needham Bank
1st Place
Blue Hills Bank
Small Army
Runner Up
The Cooperative
Bank of Cape Cod
HCC Marketing
Public Relations
1st Place
East Cambridge Savings Bank
Davis Advertising
Runner Up
East Cambridge Savings Bank
Radio
1st Place
Navigant Credit Union
Duffy & Shanley
Runner Up
BayCoast Bank
Sean Tracey Associates
TV
1st Place
BankFive
Runner Up
Berkshire Bank
DIGITAL
Digital Marketing
1st Place
Liberty Bank
Cronin & Company
Runner Up
Blue Hills Bank
Small Army
Digital Video
1st Place
Florence Bank
Sean Tracey Associates
Runner Up
Charles River Bank
Sundin Associates
eNewsletter
1st Place
Connex Credit Union
Runner Up
Radius Bank
Social Media
1st Place
Machias Savings Bank
Runner Up
State Street Global Advisors
EMI Strategic Marketing
Website
1st Place
Machias Savings Bank
Runner Up
Metro Credit Union
Boston Interactive
Integrated Marketing Campaign
1st Place
Merrimack County
Savings Bank
Creative Co-op LLC
Runner Up
St. Mary’s Bank
Overall Community Service
1st Place
Blue Hills Bank
Runner Up
The Cooperative
Bank of Cape Cod
Pitched and Ditched
1st Place
Bayonne Community Bank (BCB)
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Runner Up
HarborOne Bank
