Boston-based OneUnited Bank, the largest black-owned bank in America, has unveiled a new social justice campaign building on the work of NFL Quarterback Colin Kaepernick.

The bank has commissioned internationally acclaimed artist Addonis Parker to create a new painting called “Last Man Standing,” a piece of art that evokes the importance and burden of activism in America, featuring three football players kneeling during the national anthem.

This artwork is part of OneUnited’s participation in the #TakeAKnee campaign, started by Colin Kaepernick and followed by over 180 football players including Eric Reid and Kenny Stills, in which they refused to stand during the national anthem and instead took a knee in silent protest of police shootings of unarmed black people and the need for criminal justice reform.

For each new customer who opens a checking account between Oct. 25 and Dec. 31, the bank will donate to the American Civil Liberties Union and to BMe Community in honor of Leon Ford, a BMe community member who is a survivor of police brutality.

OneUnited Bank will make a $25,000 minimum contribution to each organization.

“Throughout history, art has been used to raise awareness about social issues and affect positive change,” Teri Williams, president and COO of OneUnited Bank, said in a statement. “We are honored to unveil ‘Last Man Standing‘ and support the ACLU and BMe Community as we continue to support the #BankBlack and #BuyBlack Movement and advocate for social justice.”

The bank will also extend an invitation to all OneUnited Bank customers to become a member of the ACLU and donate to BMe Community.

OneUnited Bank Unveils New Painting and Social Justice Campaign

by Banker & Tradesman time to read: 1 min
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