| Berkshire Hathaway HomeServices Town and Country Real Estate has convened a local chapter of the national brand’s REthink Council, an initiative that will bring together innovative young agents and affiliates to generate fresh ideas and discuss insights, issues and trends happening in the Boston market.
Erica Lockberg Sullivan, sales agent at Berkshire Hathaway HomeServices Town and Country Real Estate, has been selected to spearhead the area chapter.
“I am excited to lead this new effort in Massachusetts,” Lockberg Sullivan said in a statement. “The REthink Council will allow us to bring our local issues, concerns and successes to the national team, and help us reach and better serve a younger generation of buyers and sellers.”
The council aims to bridge communication gaps between agents, affiliates and consumers of all ages and provide feedback to leadership. Through special meetings and events, the council will create opportunities for robust real estate discussion and networking among peers.
“The younger generations add to the dynamic future of residential real estate,” Gail Lockberg, broker/owner of Berkshire Hathaway HomeServices Town and Country Real Estate, said in a statement. “The objective of the REthink Council is to better understand this important group, master the technology they use and define ways to best serve its disparate members.”
The Town and Country Real Estate REthink Council is part of a larger national initiative by Berkshire Hathaway HomeServices to promote leadership among its network, bridge generational communication gaps with agents, brokers and consumers, recruit and retain younger agents and identify consumer trends in local markets across the country.
The first REthink Council meeting will be on Oct. 5 in Needham, where local young agents from Town and Country Real Estate, as well as seasoned agents, will discuss how to better serve the Millennial buyer, and analyze how the market has changed and how agents need to adapt. Specifically, the first meeting will discuss best practices and strategies on how to successfully convert an Internet lead into a sale.
