Jackie Rafferty has been named marketing communications manager of the Associated Subcontractors of Massachusetts Inc. (ASM), a new role at the organization.

Rafferty will lead all public relations, marketing communications and social media efforts designed to increase membership, visibility and positive recognition for members, associates and affiliates of the organization.

"We are delighted to welcome Jackie to our team and look forward to working with her to promote the key role of subcontractors in construction and to strengthen the presence of ASM in the industry," said Monica Lawton, CEO.

Rafferty brings more than 15 years of experience in the public relations and marketing communications sector. Her previous positions have included director of public relations and marketing communications manager for New England Financial, a Boston-based Fortune 500 company, as well as marketing director for several prominent title insurance firms.

"I am excited to be part of ASM and look forward taking a leading role in the organization’s marketing, PR and membership initiatives," said Rafferty. "This is an exciting time to be a communications professional. There are limitless possibilities and venues to communicate to large audiences across the design and construction industry."