Laura Alix

Earlier this spring, I wrapped a couple of smaller stories into a larger piece about the increasing use of big data in the financial services world. As sometimes happens, I got an email a couple weeks later from somebody piping up to say, “Hey, we do something like this, too!”

In this case, I heard from Gryphon Networks and Belmont Savings Bank. Gryphon originated as an outbound calling platform that was meant to help companies better abide by the Do Not Call list, Gryphon’s SVP Eric Esfahanian told me. Gryphon had to store massive amounts of data related to those phone calls, and eventually some of their more enterprising clients started using that data to track their sales calls – who was doing well, who was not doing so well, and so forth.

I wandered on down to Gryphon’s office on Summer Street a few weeks ago to chat with them face-to-face. Esfahanian and BSB’s Morgan Cambern were kind enough to let me train a video camera on them while they talked. You can check out a portion of their interview here.

BSB Dips Into Big Data

by Laura Alix time to read: 1 min
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