Bernice Ross

If you want to become a dominant player in your market in 2024, it’s time to leave behind many of the old-school marketing and lead-generation strategies from the past and embrace what ChatGPT’s new Python app can do to revolutionize your business. Best of all, upgrading from ChatGPT 3.5 to ChatGPT 4.0 only costs $20 per month and it can tell you exactly how tap into its cutting-edge technology – no programming experience needed!

Python is a sophisticated programming language that according to ChatGPT, “Is an incredibly versatile programming language that can be used for a wide range of tasks, including data analysis, automation and even web development. It’s known for its readability and simplicity, making it a popular choice for beginners in coding as well as seasoned developers.”

I’ve spent several days playing with the Python app and exactly how to structure your prompts so you can easily tap into this powerful tool.

The Simplest Way to Access Python

The simplest approach is to ask ChatGPT 4.0 (this won’t work on 3.5) to use Python when you write your prompts. For example, “Use Python to identify the top-rated home inspectors in my market” or “Use Python to evaluate how the current economic trends are impacting first-time buyers.”

I asked ChatGPT to explain how this works. Here’s what it said: “When you reference ‘Python’ in a prompt, it doesn’t automatically trigger the use of the Python tool in my environment. The decision to use Python is based on whether or not it’s necessary or helpful for answering your question. If a question can benefit from computational analysis, data processing, or any kind of task that Python is well-suited to handle, I’ll then use the Python tool to assist in generating a response.”

An area where ChatGPT 4.0 really excels is helping agents to automate repetitive tasks – especially ones that help you offer higher-touch services to your existing and potential future clients. Rather than relying on human experts to tell you how to do this, you can now ask ChatGPT 4.0 to generate prompts in Python. Below you’ll find the exact Python prompts you can use to some common tasks. These answers were all generated by ChatGPT 4.0.

Follow-Up Emails After Open Houses:

Tell ChatGPT 4.0: “Can you create a script that automatically sends follow-up emails to visitors after an open house? The email should thank them for coming, include details about the property they visited, and offer to answer any questions or schedule a private showing.”

Note the command: “Can you create a script that automatically…?”

Monthly Market Update Reports to Clients

Tell ChatGPT 4.0: “I need a system that compiles and sends monthly market updates to my clients. It should include recent sales data, current listings, and trends in the areas they are interested in. Can you set up an automated process for this?”

Note the commands: “I need a system that…” and “Can you set up an automated process for this?”

 Not Just For Emails 

Of course, this latest version of ChatGPT isn’t just for automating emails. For example, it can help you rewrite your property descriptions so they are optimized for MLS users.

Compare how you would ask an older version of the software to do this – “Rewrite my property description for the Multiple Listing Service so it is optimized to motivate the reader to see the property.” – with Python-based prompt.

Tell ChatGPT 4.0: “Use Python to analyze high-performing property listings on the MLS and apply NLP techniques to rewrite my property description, ensuring it is optimized to attract and motivate potential buyers.”

One of the reasons the Python prompt above is so powerful is its use of neurolinguistic programming, one of the most powerful tools available for making persuasive arguments.

I asked ChatGPT to evaluate this article and make additional recommendations for readers. While ChatGPT 4.0 made a number of technical suggestions, the one that I thought was most useful was “practical examples.” I then asked it for specific case studies that weren’t programming-based.

The last part of its response sums up what makes ChatGPT so useful for real estate agents: “The key takeaway for your readers is that these tools can be used as a personal assistant that automates and personalizes tasks that would otherwise take up valuable time, allowing them to focus on direct revenue-generating activities.”

If you’re not already working with ChatGPT, put it at the top of your New Year’s resolutions for 2024. The agents who are early adopters are going to trounce their competition – make sure you’re one of those early adopters now!

Bernice Ross is a nationally syndicated columnist, author, trainer and speaker on real estate topics. She can be reached at bernice@realestatecoach.com.