The Fixed-Rate Mortgage Myth Agents Need to Stop Spreading
Soaring insurance rates and property tax increases due to appreciating prices not only stretch a borrower’s budget, but could even lead to foreclosure for more people than you’d think.
Real Estate Has Lost Its Way. We Must Return to Our North Star
The industry keeps fighting over platforms and policies while agents struggle to do more transactions. And everyone is overlooking hundreds of thousands of potential buyers and sellers.
How to Handle Sellers Who Want Too Much for Their Home
Overpricing a listing is the kiss of death these days. How prepared are you to meet these common seller mistakes that will leave their home languishing unsold?
Don’t Be the Agent Defeated by a Cash Flow Crunch
This has been one of the more difficult spring selling seasons in many markets. Coming after a low-income year last year, that might be leaving some agents needing cash.
These Profit Holes Can Sink Your Business
Most Realtors and investors focus primarily on profits. What typically gets put on the back burner is how expenses and what they’re choosing not to do can cost them way more.
Your Marketing Is Likely Turning Off Buyer and Seller Clients. Do This, Instead
The big question agents facing agents today is: How do you stand out in an immense sea of sameness?
Feeling Stressed Out? Increase Your Productivity Simply by Taking a Break
The type of break you choose has a huge impact on how effective you will be with your clients as well as coping with the challenges you face daily in your real estate business.
Do You Have the Right Insurance on Your Home?
Calamity can hit at any time, whether it’s by Mother Nature, a broken pipe inside a wall or some other disaster. But does your insurance match your risks?
The 2025 NAR Profile Reveals a Market Nobody Recognizes
The people buying homes in America these days show real estate agents need to rethink where they focus their lead-generating energy next year.
How to Win the Listing in Today’s Highly Competitive Real Estate Environment
You walk into a listing appointment, really connect with the sellers and nail your listing presentation. Then they say they’ll get back to you. What do you do next?
Your Listing Isn’t Selling? Here’s What to Do
In almost every case, the cause is due to at least one of five key factors and you have to understand them all to pinpoint problems.
Why Marketing Your Listings to Other Agents Still Wins Deals
You have just taken a new listing and plan to market it directly to consumers in print, on the web and on social media. Almost no one, however, has a game plan to market to other agents.
How Top Real Estate Teams Create Customers for Life
There’s an all-out war for consumers between Zillow, Homes.com (owned by CoStar) and the Rocket Companies-Redfin team. But solo agents and agent teams have an ace up their sleeve that can compete against predictive AI and massive ad spending.
The Least Effective Way to Brand Your Real Estate Business: Your Name
If you rely only on your name, a logo and a tagline, your brand is already drowning in a sea of online and offline noise. Even if you’ve established your own name as a brand within your market area, you’re still missing out.
Negotiation Questions Every Agent Should Master Now
Whether you’re a new or an experienced agent, a quick way to kill any negotiation is to use “tell and sell” mode rather than asking questions.
Price It Right from the Start: Three Strategies to Avoid Costly Listing Pitfalls
Due to persistent high interest rates and lack of inventory, buyers are still sitting on the sidelines. As a result, it’s more important than ever to price your listings correctly right from the start.
The Most Important New Year’s Resolution You Need to Make and Keep
As we move into 2025, self-care needs to be more than just a resolution – it’s a necessity that should be your priority every day if you want to succeed in business.
How to Win the Listing in Today’s Highly Competitive Real Estate Environment
You walk into a listing appointment, really connect with the sellers, and nail your listing presentation. Then they tell you, “We’re interviewing three other agents – we’ll get back to you.”
Fewer Agents, Appraisal Worries: What’s Next for Real Estate
As the real estate industry continues to struggle with the fallout from the commission lawsuits, increased mortgage rates and a significant decline in the number of transactions, one observer is optimistic.
The Powerful Commission Mindset Reset You Need to Make Today
Feeling overwhelmed by all the advice about how to negotiate buyer broker commissions? Surprisingly, adjusting to the coming changes may be easier than you may expect.
