Bernice Ross
Special To Banker & TradesmanBernice Ross, CEO of RealEstateCoach.com, is a national speaker, trainer and author.
by Bernice Ross | Jul 28, 2024
America is facing a significant housing shortage, especially at entry-home level. And unnoticed by most, America’s mom-and-pop investors are quietly leading the charge in fixing this.
by Bernice Ross | May 26, 2024
The proposed settlement in the National Association of Realtors’ commission lawsuits has created problems for seller’s agents as well as the more obvious questions buyer’s agents face.
by Bernice Ross | May 19, 2024
Are you struggling with exactly how to answer your homebuyer clients’ commission questions? The trick is: Keep it simple and explain your value.
by Bernice Ross | Apr 14, 2024
Buyer’s agent compensation offers seem set to disappear from your local multiple listings service by this summer. And the effects will be wide-ranging.
by Bernice Ross | Mar 17, 2024
Whether you’re a brand-new agent or a 40-year veteran, I sat down with market intelligence expert Rick Sharga to get the answers you need to cope with what’s ahead.
by Bernice Ross | Jan 21, 2024
If you want to become a dominant player in your market in 2024, it’s time to leave behind many of the old-school marketing and lead-generation strategies from the past.
by Bernice Ross | Dec 31, 2023
The National Association of Realtors’ 2023 Profile of Home Buyers and Sellers is packed with insights that can help you take your business to the next level in 2024.
by Bernice Ross | Dec 24, 2023
Associations, brokers, agents and MLS leaders shouldn’t assume that defendants in the commission lawsuits can win on appeal – and that agent commissions will go down in the lawsuits’ wake.
by Bernice Ross | Nov 5, 2023
The most important step that the industry can take across the board is to make buyer-broker agreements mandatory in every transaction. But more may need to be done depending on the case’s final disposition.
by Bernice Ross | Oct 22, 2023
Top producers’ most important skillset is their ability to build strong connections with the potential leads they meet. Here are 10 ways to do what they do, and achieve similar success.
by Bernice Ross | Oct 15, 2023
Anywhere Real Estate’s $83.5 million settlement agreement and RE/MAX’s similar, $55 million settlement agreements in the so-called “bombshell” lawsuits together form a watershed moment.
by Bernice Ross | Sep 17, 2023
Before forking over 40 percent of your commission, try working with a few of these ideas to obtain high-quality leads at a fraction of the price you’re currently paying for leads.
by Bernice Ross | Sep 3, 2023
Increased interest rates, soaring inflation and lack of inventory are exerting downward pressure on prices as the market continues to sputter in other parts of the country. Are you to thrive in tomorrow’s potential housing market?
by Bernice Ross | Jul 30, 2023
As the Baby Boomer men die off during the next five to eight years, women will have sole control over an astounding $32 trillion dollars of the country’s wealth. Sadly, many women are totally unprepared to handle what’s ahead.
by Bernice Ross | Jun 11, 2023
If you volunteer or are passionate about a cause, there’s a powerful new way to use real estate charitable giving to achieve all three objectives.
by Bernice Ross | Jun 4, 2023
Institutional buyers and iBuyers are vanishing. More and more listings are going to need major work done. And both Gen Z and Gen X investors are looking to real estate for passion projects. Could we be on the brink of major change?
by Bernice Ross | Apr 30, 2023
Some in the real estate industry are arguing that AI answers to lead-qualifying and simple questions from buyers and sellers are a far more accurate, dependable and inexpensive than dedicated phone staff. Nothing could be further from the truth.
by Bernice Ross | Jan 22, 2023
As we put 2022 behind us and confront the challenges of high mortgage interest rates coupled with fewer sales and lower prices, marketing fundamentals will be more important than ever in 2023.
by Bernice Ross | Oct 2, 2022
Anyone who has experienced a buyer’s market with few transactions and plunging prices is familiar with the concept of “chasing the market down.” Here’s how to help your sellers from making that terrible mistake.
by Bernice Ross | Sep 11, 2022
As we move into a market with fewer transactions and potentially falling prices, it’s more important than ever to zero in on what works and eliminate every unnecessary cost in your business.