Over the next 20 years, 27.4 percent of the nation’s owner-occupied homes will come on the market as current owners die or otherwise vacate their homes. Are you prepared to capitalize on this growing trend?
One of the costliest strategies during a negotiation is what is known as the “nibble.” Everyone knows that “nibbling” on a regular basis can result in a significant weight gain. Many buyers and sellers engage in the “nibble” as a negotiation strategy that can be extremely costly to the other party’s bottom line.
Gen Y is reshaping the homebuying and selling experience to fit how they do business. Are you prepared to cope?
To succeed in a declining market, focus on generating more buyer leads. You must also aggressively price your listings slightly below market value, or your sellers will end up “chasing the market down.”
Effective marketing has one goal: putting you face-to-face with a buyer or seller who is ready to transact. Consequently, the best place to begin is building online relationships that will achieve this goal.
What are your most special memories from the first half of 2019? Chances are, your most special memories are those outside your business.
While most people vacation during the summertime, right now is the best time of year to recruit some of the most dependable and profitable real estate agents you can hire. Who are those people? Teachers.
When I worked in Southern California, it was common for luxury agents and their clients to use the services of a feng shui expert to assist in staging a listing or to help them locate the best property to purchase.
When Gary Keller declared that his company was a technology company, most industry experts thought this was aspirational – they were utterly wrong.
The so-called “bombshell Moehrl lawsuit,” currently in litigation, is a frontal assault on how commissions are shared on MLSs that forces the industry to face this question head on.
The general manager of my company recently lost her father-in-law and her family is preparing to sell his home. If you have ever wondered why consumers don’t get your value or challenge you on the commissions you receive, their experience illustrates why this is the case.
In real estate nothing happens until you generate a lead. Whether you want to be a top-producing salesperson or the head of a successful agent team, successful “rainmakers” differ from lower-producing agents in a variety of ways.
The inspector in your transaction calls out issues with the roof. Do you try to persuade the sellers to handle the repairs before the transaction closes or do you issue the buyers a credit and let them handle it?
I believe our industry’s current focus on technology and being agent-centric is misguided, especially when it fails to make the customer experience paramount.
What does it take to create a profitable business in 2019? It all starts with your mindset. If you want to net more from your real estate business, follow these tips
As Realtors, we often deal with volatile situations where emotions are running high and disputes are common. What steps can you take to limit your exposure in each transaction that you conduct and if you must go to court, increase the probability that you will prevail?
There’s a tectonic shift taking place in the ultra-luxury market that may leave many of today’s mega-mansions languishing on the market. In fact, the very amenities that many people have valued in the past may make their property worth less, rather than more.
If you feel your blood pressure increasing every time you see that client’s number on your caller ID, it may be time to ask, “Is it time to fire that annoying client?”
What does it take to market a $20 million property? How would you market a $135 million listing?
Whether it’s the time it takes to generate a lead, convert a lead, take a listing, show buyers property or close a sale, every aspect of the real estate business has a different cycle time.
