Shorten Your ‘Cycle Time’
Whether it’s the time it takes to generate a lead, convert a lead, take a listing, show buyers property or close a sale, every aspect of the real estate business has a different cycle time.
Price Those Listings Right!
Pricing your listings properly at the beginning of the listing period is the most important step to getting your properties under contract. While some of the following strategies are not for the weak of heart, try them – they really do work.
Get Your Digital Leads to Stick to You
When most real estate professionals make business-related posts on their website or the social media, they do so with the expectation that their site will attract customers for their business.
Time to Ditch Your Listing Presentation
Are you still doing a listing “presentation” where you use slides or do most of the talking? If you want to convert more listing appointments into signed listings, it’s time to shift from doing listing presentations to doing listening consultations.
Bait Houses, LinkedIn Coffee Dates and Video Referrals
Would you like to generate leads without spending a lot of money, cold calling, or door-knocking and have the person you’re contacting willingly give you the names of other potential leads? It’s easier than you may think.
When It Comes to Commissions, If You’re Sears, You’re Sunk
The market is rapidly dividing itself into two separate buckets — do it yourself, low (or no) commission models versus concierge style service coupled with a unique value proposition. There’s a third bucket, however, where most agents fit.
2018 Predictions: Shake, Rattle and Roll
The tax bill has passed, home prices are up, the stock market keeps hitting all-time highs and consumer confidence has soared. On the other hand, we’ve been rattled by a year of unprecedented natural disasters, growing divisiveness and an ongoing inventory shortage. What will happen in 2018? Look for things to shake, rattle and roll!
Five Secrets For Digitally Marketing Your Next Open House
Marketing and converting open house leads is easier than ever and it costs next to nothing. Perhaps the most shocking finding in the 2016 NAR Profile of Buyers and Sellers was that an open house generates as many closed listing transactions as Realtor.com, Zillow, Trulia, MLS, broker and
Is The Online Advertising Model On Its Deathbed?
How would the real estate industry change if its online paid advertising models no longer worked? There’s a tremendous transformation taking place that will fundamentally alter how you will do business in the very near future. What can you do to be prepared?
In Defense Of The Open House
If there was a lead generation program that cost nothing, that resulted in more closed listing transactions than all the real estate lead generation, MLS and brokerage websites combined, and that allowed you to do a face-to-face presentation with “right now buyers and sellers,” would you use it? If you answered yes, it’s time to revisit the open house.
Demolishing First-Time Buyer Myths
Numerous articles have been written proclaiming that it’s cheaper to rent than to buy, that today’s high prices are preventing first-time buyers from purchasing, and that Millennials aren’t nearly as motivated to purchase homes as the Baby Boomers were. The next time you hear one of these
Never, Ever Let The Buyer Take Possession Before Closing
Your buyers are about to close on a vacant house and must be out of their current property no later than the end of the month.
How Would You Sell A ‘Murder House?’
Murders, suicides, hauntings – all provoke prurient interest in a property that can often morph into a three-ring media circus. If you became the listing agent, would you downplay the media attention to avoid the property becoming more stigmatized or would you capitalize on the free publicity? More importantly, what disclosures would you advise your clients to make?
Is Name-Based Branding Sinking Your Business?
Effective branding is at the heart of virtually every successful business, yet it is a rarity in the real estate industry. If you’re branding your business with your name, it may be time to take a different tack.
Women Brokers Reinvent The Rules Of Leadership
Much has been made about the fact that the top leadership positions in real estate are held primarily by men. Could it be that women are deciding to create their businesses in a way that suits them rather than trying to fight it out in the boardroom for a limited number of seats at the table?
Savvy Agents Save Clients Money
Whether your clients are first-time buyers, homeowners listing their property in a red-hot market or global buyers transacting in the U.S., are you able to articulate how you can help them save money on their real estate transaction?
One-Dollar Pricing Mistake Costs Sellers Thousands
The rules of pricing properties are changing, yet most agents continue to use the same pricing approaches that agents did 50 years ago. Are you making this costly mistake on your listings?
A Step-By-Step Guide For Attracting Your Ideal Client
Have you ever wondered what it would take to have your real estate business filled with clients who appreciate you, are fun to work with, and who regularly send you referrals? The process is much easier than you may expect.
Do You Have What It Takes To Work The Ultra-Luxury Market?
Behind the glitz and glitter of the million-dollar real estate agent is the hard truth is that very few agents break into the stratosphere of the ultra-high end market. Client expectations are through the roof, competition is akin to a great white shark feeding frenzy and everyone is ready to lawyer up the moment anything goes wrong.
The Legal Pitfalls Of Dual Agency
For the first time in history, buyers are deliberately creating dual agency situations as many refuse to work with anyone but the listing salesperson.
