Just In Boston Properties has re-branded and relaunched itself as In Realty.

The firm will now focus its services on the South End, South Boston, Jamaica Plain and Roslindale, in addition to Dorchester.

"We’ve added six new agents to our growing team, and are growing beyond Dorchester. As we get bigger, we wanted a smaller name," President Justin Green said.

Green is Dorchester’s top-selling agent for the past ten years, according to MLS sales data. He has created In Realty based on the same three principles that have led to his success as a broker: offering clients more services, more market knowledge and more technology, according to a statement.

"Rather than hunker down and weather the storm, we took the opposite approach – expanding our marketing presence, expanding our service offerings and growing the team with proven real estate veterans that wanted to be a part of something new and exciting," said Green.