Berkshire Hills Bancorp Inc. has hired Ron A. MacDonald as senior vice president, corporate auto sales leader.

In his new role, MacDonald will lead Berkshire’s indirect team, providing strategic direction to develop and expand relationships, with a focus on building long-term partnerships and managing secondary marketing.

MacDonald joins Berkshire from First Niagara Bank where he was first vice president, national sales manager, focused on expanding the indirect auto finance business across the Northeast. He has over 30 years of experience in the automotive business, including previous roles at TD Bank as the national sales manager for auto finance and various positions within the auto dealer community.

“With his extensive auto lending relationships and experience across New England, he is the right person to expand on the successful platform Berkshire has established in New York,” Sean Gray, executive vice president and head of retail banking, said in a statement.