Andrew G. Gordon Insurance Inc. and Atlantic Advisors Insurance Agency Inc., both of Norwell, recently merged to become Gordon Atlantic Insurance.

Geoff Gordon, CFP, CIC, CRM, president of Andrew G. Gordon, Inc., and Jeff Helm, CIC, LIA, president of Atlantic Advisers, jointly announced the merger. Gordon will serve as president of the new organization.

“The insurance industry has grown increasingly complex and competitive in the past decade. Combining our two companies allows us to provide you with a wider and deeper range of services, gives us additional resources and expertise, and (perhaps most important) gives us more ‘clout’ in representing our customers with insurance carriers so that we can remain a competitive force on their behalf,” Gordon said in a statement.

A separate division of the new company, Gordon Atlantic Advisors LLC, will provide specialized risk assessment and risk management services for businesses.

Andrew G. Gordon Insurance was initially founded by Ebenezer Fogg in the 1840s, and was purchased and renamed by Andrew Gordon in 1953. His son Geoff Gordon took over management of the agency more than 30 years ago.

Atlantic Advisers Insurance Agency Inc. was founded by Jeff Helm in Norwell in 1999, and provides insurance and risk management services for individuals and businesses.

Gordon Atlantic Insurance and Gordon Atlantic Advisors will be headquartered at 306 Washington St. in Norwell.