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Online brokerage and listings portal site Redfin announced its year-old acquisition of rental listings site RentPath has finally paid off, with rental listings now being added to the company’s website along with for-sale homes and condominiums.

The lack of rental listings was a major gap between Redfin’s portal site and competitors like Zillow and Realtor.com.

“Adding rental listings to Redfin.com will increase our authority as a real estate destination, not only drawing more visitors to rental listings, but also to our existing for-sale listings,” Redfin CEO Glenn Kelman said in a statement. “With about one in five Redfin.com visitors interested in rentals, we have an opportunity to generate as many rental inquiries from Redfin.com as from all other RentPath sites. As a result, we expect to attract more property managers to promote their listings on Redfin.com, and for Redfin.com traffic growth to accelerate.”

The company promised renters the ability to filter searches by typical criteria like budget, location and pet policy. The new listings will also support photos, floor plans and 3D tours, plus renter-property manager communication for tour scheduling, asking questions or application requests. Listings published on RentPath also feed other sites in the Redfin subsidiary’s network: Rent.com, Rentals.com, and Apartment Guide.

Redfin’s rental listings are available at redfin.com/rentals.

Redfin Adds Rental Listings to Portal

by Banker & Tradesman time to read: 1 min
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