Real estate website Zillow.com and Yahoo! Real Estate have formed a partnership in which the two companies will work together on its respective websites.
Zillow sales force will now sell local advertising on both websites, according to a statement. Zillow’s for-sale listings will also appear on Yahoo! Real Estate. Real estate agents will also be able to advertise locally on Yahoo! Real Estate for the first time.
Homebuyers will also have access to an increased number of local listings and accompanying photographs on Yahoo! Real Estate.
"We’re thrilled to be providing agents and brokers with outstanding new opportunities to extend their reach on the largest online real estate network," said Spencer Rascoff, Zillow CEO. "The launch of this partnership will simplify advertising decisions and bring Zillow listings to millions of additional users every month."
"This partnership brings together the scale of Yahoo!’s audience with the depth of Zillow’s real estate listings," said Greg Hintz, head of Yahoo! Listings. "No other real estate websites are better suited to bring such a vast offering to agents, brokers and advertisers."





