Fall River-based BayCoast Bank, formerly Citizens~Union Savings Bank, has promoted Susan D. Lincoln to vice president of marketing.

In her new role, she is responsible for the management of day-to-day activities of the bank’s marketing department, including the supervision of employees in the department.

Lincoln joined the bank in July 2010 as a marketing consultant, assisting with a wide variety of projects, including planning a new branch opening, designing the annual report and renaming the bank. 

BayCoast CEO and President Nicholas M. Christ said in a statement: “Sue’s expertise has greatly helped us through a period of growth and transition, and we look forward to her continued leadership as we expand our presence in the region.”

Previously, she was executive vice president/retail banking and marketing at South Coastal Bank, vice president/sales at Abington Savings Bank and vice president/deposit marketing at Citizens Bank.

She has a bachelor’s degree in management from UMass Dartmouth.